Welcome back to the Object First Aces Blog for April. It’s an exciting time for us, as we are now one month into the Object First Aces program! If you missed our previous announcement and blog about the Object First Aces, be sure to give it a read.
In today's digital age, safeguarding critical data is paramount. We've all experienced the tightened security measures at airports, where protecting passengers and assets is non-negotiable. Likewise, the principles of secure data storage reflect the rigorous security protocols observed in airport terminals. The parallels between airport security and data security are abundant because we have realized that we must protect the things that keep us moving – air travel and data.
As cybercrime is projected to take a toll of $9.22 trillion on global internet users in 2024, the urgency to understand and interact with diverse cyber threats has never been more critical. These looming dangers pose significant risks to business operations, financial stability, and reputation, underscoring the need for robust defensive strategies. Discover insights into navigating these challenges and implementing effective countermeasures to safeguard your enterprise.
This year, I wanted to enhance some of the tips I shared last year and mix some spicy new ones to help all backup-minded individuals find the peace of mind they deserve. Consider this blog an amendment to the previous World Backup Day constitution.
In the complex landscape of cybersecurity solutions, finding the right pitch can often feel like navigating a maze. With countless options vying for attention, the thought of adding yet another storage solution to your portfolio may seem daunting. However, what if there was a solution that could simplify your pitch process and address the specific storage needs of Veeam users with ease? Enter Ootbi.
Simplicity, on the other hand, can be a powerful tool in enhancing data center security. A simpler system is easier to understand, monitor, and secure. It reduces the number of potential attack vectors and makes it easier to spot anomalies.
Here are some ways simplicity can be incorporated into data center security.
The Object First Aces is a new initiative to build a community of highly skilled and motivated Veeam Backup and Replication software users. The Aces will be chosen based on their accomplishments, Veeam product knowledge, and their responses to the questions on the application email.
As 2024 already begins to fly by, I'm grateful for a successful 2023 and excited about what this new year holds for Object First. In 2023, at first, we heard from many potential partners and customers they were concerned we were “too new” to consider as a vendor. But that quickly changed to “you make our Veeam experience so much better.”
Love is in the air! At Object First, we are gearing up for chocolates, roses, candle-lit dinners, and extending extra love to our valued partners. Just like the spirit of the Valentine’s season, our Channel strategy is rooted in a genuine, heartfelt approach that leaves our partners feeling supported and appreciated. With the recent launch of our 2024 Partner Program, we are excited to unveil five ways we show love to our partners, ensuring a relationship as enduring as a classic love story.
Internet Safety might seem less important than car or home safety due to its digital nature. But recently, many have come to grips with how our information is constantly used for better or worse and how that can lead to dangerous consequences both in the digital world and the physical. Recent years have seen the rise of cyberbullying, social engineering, browser-based attacks, doxxing, and DDOS attacks, to name a few terrible ways people use the internet as a weapon.
You have probably heard of (or lived in) a time when you didn’t have to lock the doors to your home. Over the years, we learned that locks are essential security features for any building and ensure safety and privacy for those inside. This analogy perfectly aligns with where we are today with data privacy. Many are realizing that putting ourselves on the internet with no “locks” or consideration for our security and privacy can be pretty risky.
Ransomware attacks continue to rise, primarily targeting data protection infrastructures, which forces many businesses to seek better ways to solve their backup safety-related concerns.
As a result, a rapidly growing market for information security systems has emerged. However, solutions that serve all needs often fail, becoming too costly or difficult to deploy and scale.
One Year Anniversary Stories.
One of the pillars of Object First is valuing opinions and contributions from every level of our company. We understand that greatness lies in diversity, and we actively foster an environment where everyone’s voice can be heard. From our ambitious interns brimming with fresh ideas to our seasoned CEO who guides us with wisdom and clarity — we know that our collective insights are the driving force behind our innovation and success.
We are thrilled to be participating in the VeeamON again this year. This engaging community event, renowned for bringing together the best minds in data protection, presents an exciting opportunity for you to connect with us and experience Ootbi, so visit us at booth #G9 and let’s explore how Ootbi can ransomware-proof your backups.
The recent release of the National Cyber Strategy by the Biden administration marks a significant shift new chapter in how cybersecurity is approached in the United States. The strategy highlights the need to shift the burden of cybersecurity from individuals, small businesses, and local governments, and instead, it puts the responsibility in the hands of software developers and other tech companies